The more votes a link gets the more popular and fascinating the web page is.

Better than spyware: Spyware spies on user's surfing habits & composes his profile. These gathered profiles bestow merchants the view of user's mind and assist them to display proper and suitable ads suiting customer's taste.

Unintentionally and ignorantly the customers build their own profile in social book marking web sites. Basically they are not voting but circumlocutorily bestowing their own profile to web sites unawarely. A person can very easily recognize user's interest by number of bestowed votes and can build his optimum profile fortuitously.

In various sites polling history is widely published. You may simply examine all the stories by only visiting any customer profile. That will give you the perfect spectacle of user concern.

Some of these websites carry privacy scheme noting they will not market personal information, on the other hand there is no privacy scheme and they are free to do whatsoever they want with this significant information.

Huge web search engines & big web portals which may collect this kind of private message all come beneath massive general public inspection regarding a security of this type of data, but mundane bookmarking sites restricted below the radar.